MFW SEPTEMBER 2018
Posted on March 03 2020
Fashion Month has finally ARRIVED…So, this is best time to talk about my last experience there, MFW Spring/Summer 2019.
While many of the hundreds of runways shows, presentations, and happenings, might blur into one, there were a few key shows that went above and beyond in terms of showcasing or sentimentality.
Ever since I started the blog, I used to attend London and Paris fashion weeks. But for the last 3 years, I also added Milan, as there is a great fashion energy in this city, and I love the city and the Italian brands. To be honest, while I love the shows and events, I hate the traffic in the city, and the fact that everything is always so far away. Thank God for the delicious food!
In September, I had an amazing time and I thought it would be fun to share some of my favorite highlights from Milan Fashion Week SS19. There were so many amazing collections, great food and weather, and I even got to see some important shows Live!
One of my highlights of this season’s MilanFashion Week was that I got to see Roberto Cavalli Live SS19 fashion show and attend the amazing Philipp Plein show and after party.
Why I Show Up
My very first fashion week was in 2016.
MFW has definitely changed a lot since then. It makes me so happy to see how open and welcoming designers are and how they’ve really embraced digital influencers. When I first started attending fashion week, it was definitely a different story.
As you guys know, I’ve been doing fashion weeks in Milan and Paris for the past few years, and it’s not all the glitz and the glamour that I make it out to be. Back at the beginning, it was nearly impossible for me to get an invitation for a show (not even in the front row just a seat anywhere or at least standing) and I really had to prove myself and show that I deserved to be there. Editors are obviously a mainstay at runways shows, invited through their publications to do coverage, but back in 2011 – the ‘fashion blogger’ was a mystery to the industry.
What could they possibly do? Take a selfie? Post an ‘OOTD’? To the rest of the world, it all seemed very narcissistic. IT still does.
But for 3 years, I kept showing up. Knocking on doors… sometimes even sneaking in! I wanted to cover as many shows as possible and share them with you all on my blog, YouTube channel, and Instagram.
One thing I learned through these past years, is that hard work pays off. What I appreciate most about fashion week is the priceless experiences I get to have. And believe me, I take every moment in as if it’s the last. Because no two moments can be replicated here. I’m also so grateful and happy for all the things that happened to me, especially getting to see some famous designer collections Live .
I look back at those early days with a happy heart. I remember the excitement and the curiosity to get inside and see what really happens there. I’ll never forget the blood sweat and tears.
I’m still attending fashion week with a grateful heart. I can’t help but notice an attitude shift about MFW and fashion week in general.
So many people, especially within the fashion industry are “over it” and to be honest, that’s kind of disheartening. I’ve heard people saying things like “fashion week is not the same anymore” or “it’s not as exciting as it used to be” or “I’m not getting paid so I’m not going,” and the list goes on.
I also have to remember – this is basically part of a Fashion Blogger description. It’s not a traditional job by any means, but as an influencer/content creator, my job is to show up and create beautiful content in hopes that it will inspire you guys.
So even though I might get tired and stressed (which I do, trust me) I know that this is a part of the job that I chose, and I appreciate every single second of it. If any of you reading this are just starting Fashion Week, don’t be discouraged and keep knocking on those doors. And the girls who are doing what I do, let’s not forget where we started from and be thankful for every opportunity.
Despite this, I’m always so excited to see the amazing runway shows. Everything is going by so fast here! So, on my first day, I went straight to the Sportmax show, than shopping a little bit on ViaMontenapoleone, and then I went back to the hotel to change for the fabulous Philipp Plein show and afterparty. But, I will tell you more about this in another post.
Now, I’m just sharing with you some pictures I did before Roberto Cavalli show, because I loved my outfit.
What do you guys think about fashion week? I’d love to hear what you have to say.
Leave a comment down below and be sure to follow me on Instagram to see the MFW Autumn/Winter 2019 Coverage and shows live.